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Google releases Holiday 100 list of this year's trending gifts

Google has published its annual Holiday 100 guide, a list of the top trending gift ideas this year based on global search activity.

· 1 min read
Holiday 100 graphic showing gifts around the words Holiday 100
Text 'Holiday 100' surrounded by a piano keyboard mat, a camera, a pair of jeans, a kettle, a suitcase, a vase and a tube of lipstick, with a bow in the top right. Image: blog.google blog.google

Google has published its annual Holiday 100 guide, a list of the top trending gift ideas this year based on billions of global searches.

The company highlights items that saw sharp rises in interest in 2026, including kitten heel sandals (searches up 295%), lymphatic sculpting face brushes and other facial wellness tools (search interest spiked about 400%), adjustable roller skates (up 180%), classic toy train sets (up 240%) and podcast microphones (up 115%).

The Holiday 100 is a global guide and may help African retailers and online sellers plan stock for the season and give shoppers ideas for gifts. Google's full list is online at g.co/holiday100.

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Source: Google Blog

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